According to one US research, high performing organizations are highly customer-centered. Many organizations are aware of this and yet research also shows that customer satisfaction levels have been declining steadily. This is because while customer expectations are rising, most attempts to improve customer service are too narrow and superficial. They fail to focus the organization's culture and core processes on serving customers. That's why 50-70% of these programs consistently fail. This happens because many companies hinge their customer service effort on training front-liners on how to be friendly with customers and nothing else. A good customer service program should inculcate in the mind of every employee the importance of what they do in making the customers happy. It should also impress on the need to continually look at the company’s service process and make continuous improvement in order to keep up with or exceed customer expectations The goal of this workshop is to equip the employees with a more in depth understanding of the customers and their needs and offer them tools they can use to meet and exceed customer expectations.

Read More